Apply to the Idea Factory at Startup Virginia

Starting a new business is an exciting journey but it’s not without challenges. Idea Factory helps you create a business idea based on insights, not assumptions.

At the Idea Factory, you’ll learn about customer discovery – the entrepreneur’s secret weapon. It’s the process of uncovering customers’ needs, wants, and pain points before building the product. It’s about getting out of your own head and into the minds of your potential customers.

Apply today for the 2025 spring session, which runs from March 17th – April 28th.